Strategic Marketing Manager
Responsible for leading product development activities from the marketing perspective. This includes ensuring that we have an excellent ongoing understanding of key customer insights (voice of the customer), competitive positioning & strategies, market trends and dynamics impacting strategic direction for multiple product platforms. Responsible for leading the translation of these insights into mid/ long range strategic product development maps and timelines across the business. Work in harmony and close collaboration with Sales and Marketing on outbound marketing hand-off and tactical plan for commercial role-out for new products.
- Direct activities related to prefill awareness, pandemic flu, biodefense and diabetes focus areas and influence of key stakeholders (governments agencies, healthcare and pharmaceutical industry associations, etc) on benefits of prefills and healthcare practice adoption.
- Provide mid/long-term product maps for all product platforms for the US market. This includes:
- Market definition and assessment
- Understand and articulate key industry trends relative to diabetes, pandemic flu, biodefense, prefill adoption and critical concepts necessary to incorporate into product development and marketing.
- Development of US market strategy. This includes: Environmental scan, business positioning, evaluation of competitive landscape, value proposition definition and articulation.
Position Requirements:
Education: Bachelors degree required. Masters a plus: economics, marketing, pharmacist or engineering with an MBA preferred; Diverse backgrounds are encouraged
Experience: 5 -10 years of successful experience in marketing. At least 5 years with a Pharmaceutical Company or Medical Device market experience preferred, with relevant product knowledge in drug delivery.
Travel required: 50% minimum
For More information, contact:
UltiMed. Inc.
UltiMed Plaza
287 E. Sixth Street
St. Paul, Minnesota, U.S.A. 55101
Tel: 651-291-7909 Fax: 651-291-7074
Toll-Free: 1-877- ULTIMED (1-877-858-4633)
careers@ulti-care.com
|